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Jun 5 / Pratham

Working as a Graphic Designer

If you have passionate affinity with art and you love making designs in digital media, then graphic designing is your forte. In fact, the field of graphic design offers a sustainable source of income, if you set it up as your home based business. As a graphic designer, you have to make websites, products, and other visual presentations visually appealing. Graphic designers rely on special graphic software to create the layouts and graphics according to the client requests. In order to pursue graphic design business as your source of income, you need to create a portfolio so that you can show your skills and experience to your potential clients.

  • First of all, you need to get yourself acquainted with latest graphic design software available in the market. You also need to become proficient in using the graphic designing software. To know more about the latest trends of design, you can get yourself enrolled in several online courses. Make it sure that you posses the proper expertise in this field or else success in the graphic design business can never be reached. Most popular software, while you need to know are Illustrator CS3 or InDesign CS3 by Adobe. The expertise in the use of the proper software is the key to success in this field. You need to be proficient enough to provide your customers with the highest level of graphic design layouts.

 

  • While setting you the business for the first time, you should consider the cost of the software and the initial set-up of the website.

 

  • You should create a portfolio, which should present your expertise. Include relevant experience, degrees you have, websites you have created and any other information that may be beneficial to the client.

 

  • Once you arrange all the necessary things, it is time to market your graphic design business. To do this, you need to utilize the marketing tools available for example, mailing lists. This is a great way of getting your graphic design business into the view of potential clients. You can take help of the newsletters, but according to the experts, the most effective and cost efficient means of marketing your graphic design business is word-of-mouth. You should keep on telling people about your business so that they can mention your graphic design business to those who need it.

 

  • To make a good marketing you can start a graphic design blog where you can display your graphic design talent. With a well-maintained blog, you can drive traffic to your graphic design blog and can cultivate trust and sense of community for the viewers. Marketing is essential to the success and foundation of your graphic design business.

 

  • To attract regular clients, you need to keep your blog up-to-date. In order to attract higher ranks in Google search engine it is vital to keep your blog entries current. You need to offer your clients and viewers something interesting. Remember, it’s a great way to draw more traffic to your site, which end up in gaining more potential customers for your graphic design business.